The Naked Wine Show at Work

ENTERTAINMENT/SEX - I met today the host of The Naked Wine Show. She does 1 minute reviews of various wine bottles from around the world... in the buff, and is quite eloquent about it.

It reminded me of various other posts in which I've talked about advertising and sexuality (not necessarily on this particular blog).

The idea of doing reviews, news, tech talk or whatever in the nude is nothing new. Naked News has been doing this sort of thing for years now. (I personally prefer the Toronto Star and CBC News for my news, but to each their own.)

I've also noticed that this seems to be a largely Canadian idea. The Naked Wine Show is produced by a Canadian wine company... and so is Naked News, which is produced by 'Egalaxy Multimedia Inc.', which is based in Toronto, Canada.

So does this mean Canadians are more prone to advertising with a dose of sexuality tossed in? Or are we just more liberally minded? Not sure. There are quite a few examples of sex in advertising from all over the world.

Admittedly such a show will cater largely to men, but its also pretty savvy advertising because wine sales amongst men in going up lately so that is a market that can be exploited (or should I say sexploited?) as it continues to grow.

Don't expect to see a lot of nudity on The Naked Wine Show however. All the good bits are tastefully covered. Totally unlike William Adolphe Bouguereau's 1884 painting "Bacchus and the Nymphs". You can see more images of the wine god Bacchus at:

Achilles to Zephyr: An Alphabetical Listing of Greek & Roman Art.

Conclusions? Sexuality and wine have often gone hand in hand, only the media has changed. Take Edouard Manet's "The Bar at the Folies-Bergère" for example. Wine has long been the romantic drink of choice... unlike gin which is known as 'Panty Peeler' according to The Kids in the Hall clip 'The Relationship Lawyers'.

I personally have a particularly good memory of wine and sex... it was in 2005 when I was living in Seoul in South Korea. The company I was working for gave me a gift basket of wine around the time of a holiday. One of the wine bottles was a special gold wine, which had gold flakes in it. It was REALLY good and according to the Koreans drinking flakes of gold is good for your health. (The Koreans aren't the only ones either, there is also an European company, Gold Cuvee, that makes a similar wine with 22 carat flakes.) My girlfriend at the time and myself ended up drinking it in bed together, spilling quite a bit of it on each other on purpose and having fun kissing with wine in our mouths. Such joy!

And many other people probably have similar memories of drinking and sex... so again its really not much of a surprise to see sexuality used to sell wine. Its definitely way better than telemarketing or spam... and way tastier to enjoy wine with someone special!

See Also:
Advertising in America
Advertising Sexploitation
The Ugly Side of Beauty
Canada a Haven for Spam

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